DECA+ Business Management and Administration Practice Exam 2026 - Free Business Management Practice Questions and Study Guide

Product/Service Management encompasses the processes involved in developing and improving products or services to meet the changing needs of the market. This includes understanding customer preferences, identifying gaps in the current product offerings, and innovating or refining products to enhance their value and appeal. The goal is to ensure that the products or services remain relevant and competitive, which often involves conducting market research, analyzing feedback, and implementing changes based on market trends and consumer demands.

By focusing specifically on the development and improvement aspects, Product/Service Management plays a crucial role in driving the success of a business, enabling it to not only meet customer expectations but also to adapt to shifts in market conditions and technology. This is essential for maintaining a competitive edge and fostering customer loyalty, as products that continuously evolve are more likely to satisfy consumer desires and needs.